Dr. Hayes Blog

Jerry Hayes, OD presents a variety of tips and tactics designed to
bring more dollars to your bottom line. You are invited to
comment on the topics we cover.

Sponsored by Red Tray Purchasing Alliance and HMI Buying Group.

Article Archives

Managing Your Staff: Be Specific, Not General

By Jerry Hayes OD | 4/27/2010 - 11:00 am

Here's a great training technique for practice owners who are interested in getting their staff to deliver better "customer service".

In his new book SWITCH: HOW TO CHANGE WHEN CHANGE IS HARD, author Dan Heath advises business owners to be specific when giving instructions.

He starts by telling the story of a successful entrepreneur who owned a small home remodeling business that specialized in building children's play areas. The company was known for high quality work. But, the owner got a lot of complaints from unhappy homeowners when

New Government Policy; No Rx Needed For Consumer Purchase Of Contact Lenses

By Jerry Hayes OD | 4/22/2010 - 11:00 am

A recent surprise move in Canada has local OD's up in arms. Here's how this could affect your US based eyecare practice.

Red Tray Radio: Dr Walt West, Pulse Points of Million Dollar Practices

By Jerry Hayes OD | 4/20/2010 - 11:00 am

This week Dr. Hayes interviews Walt West, OD, well known speaker, author of WHEN YOUR SUCCESS IS ON THE LINE and chief optometric editor of Optometric Management magazine.

Dr. West introduces his new workbook designed to help OD's implement their ideas and talks about Me Q, how to unlock your leadership potential and why developing self confidence is so important to success in practice, and in life.

Guest Post: Why Do I Need A SuperBill?

By Jerry Hayes OD | 4/13/2010 - 11:00 am

Richard Hom OD, FAAO

For some time now, optometric practices across the country have billed for medical management and treatment, a phenomena that may be incompatible with an ophthalmic or materials-centric practice. New graduates may also lack exposure to the full concept of a super bill.

A super bill serves as

New Podcast from Dr. Hayes: Last Minute Tax Tips From JR Armstrong, CPA

By Jerry Hayes OD | 4/6/2010 - 11:00 am

Dear Fans of Dr. Hayes Blog,

Today, I am happy to announce the release of our very first Red Tray Podcast.

What’s a podcast?

A podcast is the Internet equivalent of a radio broadcast. You just listen on your computer or mp3 player instead of your radio.

This is going to be a regular feature every 2 weeks in which I conduct a short interview with an OD or consultant on issues affecting your practice such as profitability, marketing for new patients and staff management.

There are two ways you can listen.