Patients Rate Doctors. How Do You Feel About Rating Patients?
By Jerry Hayes OD | in
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10/14/2009 - 5:14 pm
Instead of giving advice today, I'm going to ask for your feedback on a controversial technique employed by some optometrists — rating patients based on how much they spend.
The concept is straightforward. Patients who
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We do not deliver any
We do not deliver any different standard of care between any class of patients. In thinking about the question, I look at how much a patient spends in our office just as another behavior that needs to be taken into account in order to service the patient properly. Some patient requires different treatment than others, like engineers or person from different cultures. I think any person who spends a lot of money in our office, or anywhere in the free market, there is going to expectation of better customer service. If you accept a variety of insurances plan where patient will come to your office that have different access and attitudes about how much they will spend on Eyewear, then grading patients will only help you deliver better service to each patient. If you have developed a niche, then you have already sorted out many of those issues and have little issue with patient diversity or spending habits. We don't "grade" patient in how much they spend but since we have been EMR for many years now, it is easy to see how much they have spend when servicing the patient and that information can be seen by staff anytime it's needed.
There is not formal rating
There is not formal rating system in our office. That being said, each patient leaves an impression on me and on my staff. These impressions reflect how we behave toward the patient. The results may not be so much economical as a true connection to those who are loyal and grateful for our services versus those who view our practice as an outlet for outrageous demand.
Perhaps this declaration is only the result of meta cognition as I am sure that we all to this to a larger or lesser degree; it is human nature. I like the idea of a formal system and can see how identifying our ideal clients can help the business financially and emotionally.