More On Rating Patients: Some ODs Like The Idea, Others Don’t
By Jerry Hayes OD | in
|
10/14/2009 - 5:14 pm
I continue to get good, thoughtful feedback on the pros and cons of ‘rating’ patients.
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Dear Jerry; We rate patients
Dear Jerry;
We rate patients strictly for marketing purposes. Rating patients has nothing to do with whether or not we would offer different levels of care, rather when trying to market to patients with direct mails, etc., it only makes good business sense to limit your marketing dollars that will bring the best return on the investment.