Creating Your Own Identity: What Should ODs Call Their Practice?
By Jerry Hayes OD | in
|
10/14/2009 - 5:14 pm
Is it important to name your practice for branding purposes? If so, should it be your name or a made-up trade name?
Here are some pros and cons.
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What to name a practice is a
What to name a practice is a problem for many of us. I have operated under Berner Eye Clinic for 24 years. I have a new partner buying into the practice and we decided to leave the name as is when she was just an associate.
She is now buying into the practice and we wanted to change the name to Broadway Eye Clinic. Makes sense since I will be retired in eight years and she will probably have another partner.
One problem. I have worked hard to get my name well established on the Internet and we always appear first page on the Internet search engines (without paying a fee).
If we change the name I fear we will loose that position. So we are going to use Berner and Buresh Eye Clinic for the time being. Hopefully since the words Berner Eye Clinic are still within the name we will maintain our search position. Does that make sense?
Perhaps anyone starting in practice may want to use a generic name and not their own name. Search engines and the Internet are the way of the future and changing the name later on may be a hardship.
Just thought this needs to be considered when making a name change.
Dr. Terry H. Berner