Shifting Patients From The Senior Doc To The Junior Associate
By Jerry Hayes OD | in
|
10/14/2009 - 5:16 pm
Dear Jerry,
I am the owner of a practice that will produce collected gross revenues of about $1.5 Million in 2009. Our net is 33% and that includes paying my two part-time associates.
I'm 50 years old and feel like I am carrying too much of the patient care load. I would really like to cut back, but not have a large decrease in pay.
Do you think I am ready for a full-time associate? If so, how can I reimburse the associate fairly
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I've worked with 2 successful
I've worked with 2 successful practices over the last 15 years, where a senior doctor wanted to tranfer many of their loyal patients to a newer doctor at the practice. One of the keys is to have the staff and senior doctor build up/edify the newer doctor to the existing patients. And it's not enough just to say, "He/She is great!" The senior doctor/staff need to show enthusiasm, and give specific reasons on why that newer doctor is great for that specific patient. (Been practicing over 15 years, specializes in dry eyes, specializes in difficult contact lens fits, very personable, ect...) This helps to make the transition as smooth as possible for the patient, where they'll feel confidant about scheduling with the newer doctor. (Of course, then the newer doctor has to live up to the task!!!)