Your Practice Brand: The Importance Of A Good-Looking Logo and Stationery
By Jerry Hayes OD | in
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1/19/2010 - 12:02 pm
If you don’t have a professional looking logo for your practice, you need one. A logo is the visual anchor that holds all your marketing, advertising and communications pieces together.
Think Starbucks, IBM or Nike. Just the thought of any of those logos instantly brings to mind
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Logo
Jerry,
I have used the "optometric caduceus" since I began practice in the mid 90's. I purchased a practice that did not have a strong medical optometry background and chose the caduceus to impress upon patients my medical approach.
Has a caduceus become antiquated? I do not see it displayed much in medical marketing anymore.
What are the thoughts of my fellow ODs?
Conway Cox OD
Logo treatment
I think in designing a logo, it is critical for most small businesses to include the name of the business as a part of the logo.
While Target or Nike logos are very cool, the cost of getting someone to instantly identify a graphic with a business is dramatically higher than getting someone to identify a graphical treatment of your business name (think Intel or Microsoft).
Even Red Tray has it's name as an integral part of the logo, rather than the red quadrilateral as the sole component of the logo.