Your Practice Brand: Don’t Name Your Practice One Thing And Call It Another.

It’s a mistake to name your practice one thing and call it another.

This happens a surprising amount. It’s like the kid whose real name is James, but everybody calls him Buddy.

If the name on your exterior sign, front door, letterhead and business card all read River City Eye Center, your receptionist should not answer the phone “Thank you for calling Dr. Hayes’ office”.

That will confuse your audience. If all your collateral material says River City Eye Center, that’s what you need to call your practice. Be consistent, even if it means changing one of the names you are using.

In a service profession like optometry, business is based largely on referrals. That means your name and reputation are really all you have.

Best regards,
Jerry Hayes, OD

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Disclaimer: The information and opinions contained on this site are for discussion purposes only and are NOT intended to serve as legal, accounting or investment advice. ©2010 Jerry Hayes, OD. Not to be reproduced without written permission of the author.