Your Practice Brand: Create A Consistent Look And Feel
By Jerry Hayes OD | in
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1/20/2010 - 8:11 pm
The lack of a consistent look and feel is perhaps the single biggest mistake made by ODs who design their own educational and advertising pieces.
By that, I mean all your printed materials should have
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the process
Having a consistent look is an interesting point. It may be necessary to tweak the look as time goes on to find a style that works for you. I have 3 fonts that I use in all my marketing pieces. Thanks for the advice.