Practice Growth: Looking For The Silver Bullet
Years ago I was trading ideas with a well-known optometric consultant who made an interesting observation.
He said, "One of the toughest things about consulting with optometrists is teaching them to buy into an ongoing process.”
“So many ODs are looking for that one magic thing they can do to grow their practice. But, as you and I both know, there is no silver bullet!"
Success Is Never Just Doing One Thing
Here is what John Jantsch, publisher of the Duct Tape Marketing Blog for small business, ductapemarketing.com, had to say about Silver Bullets.
"Everyone wants to know the one thing they can do to get things going, the magic pill they can take, the one bit or advice from a guru that will turn the ship around."
"Truth is, business is mostly a bunch of hard work, done consistently.”
“However, there is one thing that every business can do that works in every instance — the one simple secret to guaranteed business growth."
Want to know what that is? "Find what’s working and do more of it.”
His basic premise is to figure out what your market wants and then focus all your energy and resources on giving it to them. I think you’ll enjoy reading the blog of this social marketing expert.
Regards,
Jerry Hayes, OD
Agree with this blog? Disagree? Have a comment or question of your own? Click here to send me an e-mail.
Disclaimer: The information and opinions contained on this site are for discussion purposes only and are NOT intended to serve as legal, accounting or investment advice. ©2010 Jerry Hayes, OD. Not to be reproduced without written permission of the author.
Back To Top
Dr Hayes
Hey Jerry - appreciate pointing out the Duct Tape Marketing blog to your readers.
That post on "doing what works" really struck a chord with my readers.
Seems as though in business and in life we spend most of our energy trying to fix what we don't think is working when the real payoff probably lies in being the best at just one or two things.