Silver Bullets: This Is As Close As It Gets

In Wednesday’s blog post, I quoted internet marketing guru John Jantsch on his definition of a Silver Bullet.

“Find what’s working and do more of it. In fact, focus every fiber of your business being on that.” Click here to read.

I agree with John to a point.

In fact, after thinking about it, I think there is an even better Silver Bullet. In reality, it’s the starting point for every successful business, large and small.

You Have To Set Goals

That is, you must take the time to create clearly defined objectives for what you want to achieve in your practice. If you have not already done that for 2010, it's not too late, sit down and set out some objectives for yourself and your staff.

Start With The End In Mind

Start with a simple question. What do you want the end result of your practice finances to look like on December, 31 2010?

Examples

Poorly worded goal: “I want to be so busy I am booked up 2 weeks in advance in 2010.”

So-so financial goal: “I want to generate a collected gross revenue of $600,000 in 2010.”

Solid financial goal: “I will have a net income of $180,000 on collected gross revenues of $600,000 with a practice overhead of $420,000 in 2010.” 

Granted, crafting a goal for what you want to achieve in 2010 is just the starting point for all the work it will take to actually accomplish it.

And, remember, goals don’t have to be just financial in nature. You can, and should, have goals for health, family and personal achievement.

Your Silver Bullet: Set Goals And Work Hard

So, this is my advice for anyone looking for that magic secret of success. 

The one thing you should do is to put clearly defined and dated goals in writing. That’s about as close as you will get to a Silver Bullet.

Regards,
Jerry Hayes, OD

Agree with this blog? Disagree? Have a comment or question of your own? Click here to send me an e-mail. 

Disclaimer: The information and opinions contained on this site are for discussion purposes only and are NOT intended to serve as legal, accounting or investment advice. ©2010 Jerry Hayes, OD. Not to be reproduced without written permission of the author.